Privacy Policy

1. Introduction

LeadXcel B2B ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or engage with our B2B lead generation platform.

2. Information We Collect

2.1 Personal Information

We collect information that identifies, relates to, describes, or is capable of being associated with you, including:

• Name and business contact information (email, phone, address)
• Company name, title, and industry information
• Lead generation preferences and targeting criteria
• Account credentials and billing information
• Communication records and correspondence

2.2 Business Information

For our B2B services, we collect:

• Target market demographics and firmographics
• Campaign performance metrics and analytics
• Lead qualification criteria and scoring models
• Marketing automation and CRM integration data

2.3 Technical Information

We automatically collect certain technical information, including:

• IP addresses, browser type, and device information
• Website usage patterns and click-through rates
• Email engagement metrics (opens, clicks, responses)
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the collected information for the following business purposes:

3.1 Service Delivery

• Providing B2B lead generation and demand generation services
• Account-based marketing (ABM) campaign execution
• Appointment setting and sales enablement
• Email marketing and nurture campaigns
• Performance reporting and analytics

3.2 Business Operations

• Account management and customer support
• Billing, invoicing, and payment processing
• Service optimization and quality improvement
• Compliance monitoring and fraud prevention

3.3 Communication

• Responding to inquiries and providing customer support
• Sending service updates and important notifications
• Marketing communications (with your consent)
• Industry insights and thought leadership content

4. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:

4.1 Service Providers

We may share information with trusted third-party service providers who assist us in:

• Data processing and analytics platforms
• Email marketing and automation tools
• CRM and sales enablement systems
• Cloud hosting and data storage services
• Payment processing and billing systems

4.2 Legal Requirements

We may disclose information when required by law or to:

• Comply with legal processes or government requests
• Protect our rights, property, or safety
• Prevent fraud or illegal activities
• Enforce our terms of service

4.3 Business Transfers

In the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of the transaction, subject to confidentiality agreements.

5. Data Security

We implement comprehensive security measures to protect your information:

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

6.1 GDPR Rights (EU Residents)

• Access: Request copies of your personal information
• Rectification: Request correction of inaccurate information
• Erasure: Request deletion of your personal information
• Portability: Request transfer of your data to another service
• Restriction: Request limitation of processing activities
• Objection: Object to certain types of processing

6.2 CCPA Rights (California Residents)

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising privacy rights

6.3 Marketing Communications

You can opt-out of marketing communications at any time by:

• Clicking the unsubscribe link in our emails
• Contacting us directly using the information below
• Updating your preferences in your account settings

7. Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations:

• Active Accounts: Information is retained while your account remains active
• Closed Accounts: Data is retained for up to 7 years for legal and business purposes
• Marketing Data: Retained until you opt-out or request deletion
• Legal Requirements: Some data may be retained longer to comply with legal obligations

8. International Data Transfers

As a global B2B lead generation company, we may transfer your information to countries outside your jurisdiction. We ensure adequate protection through:

• Standard Contractual Clauses (SCCs) approved by regulatory authorities
• Adequacy decisions by relevant data protection authorities
• Binding Corporate Rules (BCRs) where applicable
• Other lawful transfer mechanisms as required

9. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and improve our services:

9.1 Types of Cookies

• Essential Cookies: Necessary for website functionality
• Performance Cookies: Help us understand how visitors use our site
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used to deliver relevant advertisements

9.2 Managing Cookies

You can control cookies through your browser settings or by using our cookie preference center. Note that disabling certain cookies may affect the functionality of our services.

10. Third-Party Links and Services

Our website and services may contain links to third-party websites or integrate with third-party services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

11. Children's Privacy

Our services are designed for business use and are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete such information promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of material changes by:

• Posting the updated policy on our website
• Sending email notifications to registered users
• Providing in-app notifications where applicable

Your continued use of our services after such changes constitutes acceptance of the updated policy.

13. Contact Information